By Annual Project Admin | 2016-02-07 20:24:40 | Marketing | From 2016-02-07 To 2016-05-07 (Days )
The company, which started as a small pharmacy, has expanded to sell the full range of consumer categories, from edible oils, biscuits, and noodles to toothpaste, hair and skin care products, and groceries. Back in FY12 revenue was Rs 450 crore and this is expected to reach nearly Rs 5,000 crore by the end of FY16.Patanjali posed the threat to big FMCG players. Patanjali to gain double digit market share in 10 categories and clock annual sales of Rs 20,000 crore by FY20.This research will focus on what are the driving factors for Pantanjali to become market leader in FMCG.
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